Lost in the aisle?
For brands with a solid product that keeps getting overlooked on shelf or online. We find out why your product isn't standing out and define exactly where the brand should stand.
Baseform is a strategic creative studio for consumer product brands. We create identity, packaging, and brand-led systems that work as one, so a brand looks and sounds the same on the shelf, in the feed, and at checkout.
.who we work with
Lost in the aisle?
Outgrown your look?
For founders whose first logo got them started but won't carry them into what's next. A complete identity built to scale from your first product to your fiftieth, not a logo and a prayer.
Ready for retail?
For food, beverage, wellness, and consumer product brands heading into a retail launch or extending their line. Packaging that wins the three-second glance, makes the whole line easy to shop, and goes to press without surprises.
Launching something new?
For brands about to put a new product, line, or look in front of buyers and customers. We carry the system into everything around the launch, from sell sheets and retailer decks to trade show graphics and social assets, so the brand shows up the same way everywhere.
Lost in the aisle?
For brands with a solid product that keeps getting overlooked on shelf or online. We find out why your product isn't standing out and define exactly where the brand should stand.
Outgrown your look?
For founders whose first logo got them started but won't carry them into what's next. A complete identity built to scale from your first product to your fiftieth, not a logo and a prayer.
Ready for retail?
For food, beverage, wellness, and consumer product brands heading into a retail launch or extending their line. Packaging that wins the three-second glance, makes the whole line easy to shop, and goes to press without surprises.
Launching something new?
For brands about to put a new product, line, or look in front of buyers and customers. We carry the system into everything around the launch, from sell sheets and retailer decks to trade show graphics and social assets, so the brand shows up the same way everywhere.